A website for Whatley Manor, a luxury hotel in the Cotswolds
Whatley Manor, a beautiful 5-star hotel situated in the Cotswolds, approached us to look at their digital communications with a view to broadening awareness of the hotel and its offer amongst an extremely demanding consumer group. The resulting website delivers a luxury experience without compromising on the brand’s business objectives.
Objectives
- Increase the number of bookings originating online
- Increase awareness of the hotel amongs its target audience
- Communicate the breadth of the hotel’s offer
- Improve the flexibity of Whatley Manor’s digital communications
Solution
We designed and built a high-end website designed to inspire consumers whilst making the booking experience as smooth and intuitive possible.
The new site features:
- A design that focuses on communicating both the luxury positioning and the breadth of the hotel’s offer through large scale inspirational imagery
- Carefully considered user journeys and strategic use of calls to action, designed to enable potential guests to place an enquiry or make a booking without having to think
- A packages, events and offers section that can be easily updated, with the ability to surface each piece of content on every page of the site
- A framework designed to deliver optimum and highly targeted search engine listings
- A complete CMS, enabling the Whatley Manor to be in complete control of all content