Wallpaper Travel website

Wallpaper Magazine and luxury travel brand Black Tomato joined forces to offer the ultimate in bespoke travel to Wallpaper’s discerning readership. We designed and built a website that delivered the Black Tomato experience to a new audience.

Objective

Design and build a website offering Wallpaper readers the ability to browse Black Tomato experiences in a familiar Wallpaper environment. The site should look and feel like a Wallpaper communication, whilst retaining elements of Black Tomato’s unique brand values.

Solution

A website showcasing a series of specially designed travel experiences. Precedence was given to stunning imagery, with the restrained design enabling the photography to speak for itself. Experience content could be edited via a CMS, ensuring that the site remained up to date at all times.

Success

The website formed the basis for a successful and ongoing partnership between Wallpaper and Black Tomato, delivering added value for readers of the former and more enquiries, new customers and increased brand awareness for the latter.