Branding and e-commerce for a premium wine retailer

The Wine Reserve is a high-end retailer offering a wide range of wines and champagnes. We delivered a brand identity, signage and POS for their store alongside a powerful e-commerce website. 

A complete brand identity

• Extensive market analysis, followed by a full naming exercise 
• Delivery of a visual identity based on a custom typeface and a flexible stamp device
• The identity system is designed to be highly flexible and can be successfully applied across all media
• Use of bold typography and strong, confident messaging to communicate a premium offer without alienating price sensitive consumers

Application of the identity across a range of touchpoints

• Design of all shop graphics, signage, POS and branding for delivery vehicles
• Design and production of all marketing collateral, including flyers, vouchers, invitations and more
• A set of business stationery

A powerful e-commerce solution

• A high-specification website incorporating a bespoke and comprehensive e-commerce solution
• Ability to filter products by a wide range of product attributes unique to The Wine Reserve
• Full Über System combining a powerful order management solution with a fully integrated CMS. The CMS provides the ability to maintain product information, upload new photography and manage pricing updates, as well as manage all content on the site
• All elements of the website (including architecture, content, code and URL structure) are fully optimised for search and can be tweaked by the client in order to cater for an evolving search strategy