The Mountain Company branding & website
A logo and visual identity applied to a meticulously designed, powerful and effective website for The Mountain Company, a premium adventure travel company specialising in holidays to the Himalaya.
Objective
- Create a logo, visual identity and website that communicate the brand’s positioning as the specialists for adventure travel in the Himalaya
- Deliver more enquiries and more bookings through a completely redesigned website
Solution
- A marque and logotype based on a custom typeface designed specifically to communicate the brand’s positioning as the specialists in Himalayan adventure travel
- The identity was applied to all brand touchpoints including the website, luggage tags, stationery and a range of printed collateral
- Website architecture was redesigned to make finding the right holiday simple and intuitive
- Context sensitive enquiry forms were introduced throughout the site, each tailored to ensure enquires were relevant and easy to complete
- Large scale in-page image galleries were complemented by highly crafted typography and clear, painstakingly designed information systems for the presentation of the often complex information, trek dates and itineraries
- Search Engine Optimisation was considered from the planning stage with the content and the website structure fully optimised for The Mountain Company’s search terms
- An Über System gives The Mountain Company team complete control of the website content and imagery as well as a management reporting suite
Success
- Website enquiries up 220%
- Website traffic up 200% in first 2 months of launch
- Website traffic from search engines up 36%