NSPCC annual review & report

A painstakingly crafted digital annual review and report for the NSPCC, designed to engage a variety of contrasting audiences, all of whom have different requirements.

Objective

Build on the success of the previous year’s annual review by delivering an annual review that caters for the needs of the NSPCC’s engaged audience alongside a much broader, mass audience

Solution

• A beautifully crafted digital annual review and report that brings NSPCC’s core messages to the forefront, whilst enabling engaged users to dig deeper to find the data that’s relevant to them
• All the content on the site is accessible from every page, ensuring that the breadth of the NSPCC’s message is communicated to even the most casual users
• The core messages are summarised in a short video, which is given prominence on the homepage
• Users wishing to dig deeper into the review are invited to build their own review and report, using shopping cart like functionality
• The site’s dynamic feel is achieved through use of un-intrusive javascript, designed to deliver a seamless, joined-up experience
• All content is highly shareable, with prominent social media links encouraging users to help benefit children by spreading the NSPCC’s message amongst their friends
• The site is AAA compliant to ensure accessibility amongst all the NSPCC’s audience, and all video content is delivered in both Flash and HTML5, thus ensuring it is viewable on all platforms including smart phones and the iPad

Success