Mobile Survival Kit identity and digital marketing

A collaboration between 3 mobile communications brands required an identity, a microsite and a digital marketing campaign. Our solution encouraged Lastminute.com to come on board as a sponsor.

Objective

Mobyko, Texperts, and Zygo wanted an identity and microsite for a communications partnership offering a special mobile package for festival goers. The microsite should engage visitors and drive them to each of the partner websites with offer-led promotions.

Solution

A visual identity for Mobile Survival Kit aimed at talking to festival goers whilst complementing all 3 of the partner brands. A microsite and HTML email campaign were then delivered, with festival goers able to sign up to Festival Alerts by SMS and Email, as well as access tips and details on each of the summer festivals. All 3 of the partner brands were featured prominently on the homepage alongside calls to action.

Success

Such was the quality of the execution that Mobyko, Textperts and Zygo were able to secure Lastminute.com as a sponsor before making the site live. This meant that the site was featured in lastminute.com’s emails to their members, resulting in a huge increase in traffic to mobilesurvivalkit.com and a corresponding increase in click-throughs to the 3 mobile partners, Mobyko, Texperts and Zygo.