Lucid website design & build
A fully content managed portfolio site for Lucid, an experiential marketing agency specialising in drinks and luxury brands.
Objective
- Design and build an online presence for Lucid that communicates the full extent of their offer to both exisiting and potential clients
- Deliver a site that resonates with a discerning client-base most of whom manage luxury brands
- Ensure the website is extremely flexible in order to allow for frequent and speedy updates
Solution
A clean and elegant site that reflects the high-end nature of the Lucid offer. The website is designed to showcase a wide range of case studies in an exciting and engaging way.
Because much of Lucid’s work is highly visual, combining glamourous events and well known figures from the art and entertainment world, we designed the site around a series of large-format image galleries. These were supported by elegant, understated typography and an intuitive, image-led navigation system.
The site is powered by Lucid’s very own Über System, enabling any member of the team to make changes to all aspects of the content in minutes. The CMS also gives Lucid the ability to easily optimise the website content for search engines.