Flavours Of Spain e-commerce website

This e-commerce website showcases luxury food and wine imported from Spain. The site has delivered exceptional natural search listings and proves that SEO need not come at the expense of beautiful design.

Objective

Build an e-commerce website that brings the Flavours of Spain brand to life online. The site needed to communicate the premium nature of the products without compromising on usability or search engine optimisation

Solution

A visual yet highly functional website offering customers a calm, intuitive shopping experience. Ragged Edge Design worked closely with Flavours of Spain in order to apply their brand to an online environment. Navigation was kept simple and straightforward, whilst the consumer journey was tightly defined. Because of the premium nature of the brand, calls to action, whilst prominent, were never overly direct nor impinged on the user experience.

Success

• The website has established the brand as the leading online retailer for Galician food.
• Flavours Of Spain appears top of Google when searching for over 95% of its product names.As a result, both traffic and online orders continue to rise.