Complete digital platform for Brindisa Spanish Foods

Brindisa approached us to completely redevelop their digital communications, including websites for their popular restaurants, a brand new e-commerce platform, a recipe resource, a wholesale site and much more.

Objective

Bring together all elements of the Brindisa brand online within a single digital hub
Introduce the ability to buy Brindisa food online
Develop a separate wholesale platform aimed at Brindisa’s trade audience
Integate both the consumer and trade elements with Brindisa’s back-office sales order processing system

Solution

A digital strategy aimed at ensuring that each distinct audience is presented with content that is relevant and targeted to their needs. This incorporated an SEO strategy, a complete redesign of the brand’s digital content architecture and a highly strategic design process
The resulting digital platform includes a restaurant area, with sites for each of Brindisa’s restaurants, a comprehensive food section including recipes, a powerful e-commerce store, a bespoke events section and a blog
The site is designed to introduce all audiences to the full range of the brand’s offer, with a wide variety of cross-selling mechanics used to serve up releated content. An innovative ’smart banner’ system allows Brindisa to easily promote all content from any area of the website
The site is built on our Über System platform, allowing Brindisa to manage all digital activity, from website content to order management, seamlessly from one location

Success

The site was an immediate success on its launch in November with all elements of the site performing in excess of expectations, particularly the e-commerce element in advance of the Christmas period
We continue to work with Brindisa on their digital communications and refinement of their back-end processes