Grey Goose Flavours presentation box

A luxury gift box showcasing Grey Goose Flavours was sent to key press contacts to promote the new varieties of Grey Goose flavoured vodka. It helped generate national press coverage across a number of key titles with a readership made up of the brand’s target demographic.

Objective

Design and manufacture a premium press kit for distribution to key Grey Goose key press contacts in order to promote Grey Goose flavours.

Solution

A beautifully produced hand made box containing 3 Grey Goose vodka miniatures. The kit also included a extravagantly foil-blocked press release. Following the success of the design work for Grey Goose Character & Cocktails 2007, we carried across the visual identity, using the same characterful stock and foil-blocking throughout.

Success

The boxes were extremely well received and helped gain press coverage in publications including The Sunday Telegraph, GQ, OK! Hello, The London Lite and Shortlist.