Grey Goose vodka cocktail cards & wallet

We created a luxury wallet containing a set of cocktail recipe cards complete with mouth-watering imagery, aimed at inspiring bartenders at key Grey Goose accounts.

Objective

Photograph a series of bespoke vodka cocktails and design a series of recipe cards that will inspire bartenders to use Grey Goose vodka. 

Solution

A premium and very distinctive wallet containing a set of beautifully produced recipe cards. Both the wallet and the cards were produced in a highly textured premium Italian board. The elegant foil-blocked wallet, with minimal branding, was designed to contrast dramatically with the decadently produced recipe cards, each complete with close-up photography shot specifically for the cards.

Success

Uptake of the cards, which were extremely well received by their audience of bartenders and trade customers, was rapid and an additional run was ordered within a month, this time focusing on Cocktail Carafes. We continue to produce additional cards on a regular basis showcasing new Grey Goose cocktails.