Gerry O’Connor Personal Training logo and identity

A logo and visual identity for a high-end personal trainer, Gerry O’Connor. The identity conveys Gerry’s energetic approach and his unique ability to make even the most arduous training session good fun. 

Objective

• Create a logo and identity system for a high-end personal trainer
• Communicate the premium nature of his service alongside his high-energy approach

Solution

A logo and visual identity, designed to feel premium and contemporary without losing the sense of fun that is so integral to Gerry’s O’Connor’s training philosophy.

Dynamic, energetic typography is used to present a series of core messages, each of which describe an element of Gerry’s offer in punchy, no-nonsense style. 

The identity was applied to business stationery and a short, high-impact website.