Logo & identity for luxury travel company, Pure Escapes

We used our experience of the luxury travel sector to devise a super-premium identity for Pure Escapes, a boutique travel consultancy offering bespoke and highly exclusive travel experiences to wealthy individuals.

Objective

Develop a logo and identity system that communicates the high-end nature of Pure Escapes offering and positions the brand in a way that will appeal to an exclusive and difficult to reach demographic.

Solution

A restrained and elegant identity. Central to this was a simple, yet highly communicative logotype and an understated, descriptive positioning statement. The simplicity of the design meant that a variety of paper stocks and print finishes could be used without compromising the brand’s values of understated luxury. Central to the project were a set of statement business cards which were foil blocked onto a board that was selected both for its unusual texture and because it permitted exceptionally crisp foiling at small sizes.

Success

The identity, and the business cards in particular, gave the Pure Escapes sales team the ability to approach high net worth individuals, confident in the knowledge that their collateral accurately communicated the exceptional quality of their service.