Bespoke luggage tags for Black Tomato

These bespoke luggage tags are distinctive in every way. The unusual texture of the material is complemented by a design that helps communicate the brand far more than a simple logo ever could.

Objective

Create a distinctive Black Tomato Luggage Tag to be sent out to clients as a complimentary pre-travel gift. It should be hard-wearing and fit with the Black Tomato positioning.

Solution

An entirely bespoke tag in a material called Triaxim. This was chosen for its hard-wearing qualities and its unique and highly distinctive feel. The inserts were printed on premium uncoated stock to provide a contrast in texture. Rather than simply feature a logo, the tags included a design to help tell the Black Tomato brand story.

Success

The tags continue to be sent out to every Black Tomato client and help market the Black Tomato brand in every exotic destination to which their clients travel.