Oddbins Calais e-commerce website and digital marketing
An e-commerce website, CMS and Über System for Oddbins Calais that delivered a 2,400% return on investment in the first year of launch. In addition to the website, we deliver the brand’s successful email campaigns.
Objective
Design and build a website for Oddbins Calais with the aim of increasing their online orders as well as driving visitors to visit the Oddbins Calais store. A key challenge was to make searching their vast 4000+ product range for specific wines intuitive and straightforward.
Solution
A powerful and fully content-managed e-commerce website that showcases Oddbins Calais and makes ordering online simple and attractive. We designed an innovative context sensitive navigation system which enabled visitors to search for products based on a wide variety of criteria. Customers can log-in enabling them to take advantage of exclusive members offers, as well as allowing them to upload product reviews. Copy was written to promote a visit to Oddbins Calais as a family day out and the site contains downloadable visitor’s packs.
The Oddbins Calais Über System combines a powerful order management solution with a fully integrated product CMS. The CMS provides the ability to maintain product information, upload new photography and manage pricing updates. The website also generates Oddbins branded PDF price cards for every product which can be printed out and used in store.
We also design, build and manage an ongoing HTML email campaign for the brand, sending out regular Special Offer HTML emails to customers.
Success
- The website delivered a ROI of over 2,200% in its first year
- Oddbins email campaigns typically deliver a ROI in excess of 1,000%
“Since launching our new website we have received some very positive feedback from our customers and seen a substantial increase in order spend online.”
Oddbins Calais