Hush digital marketing and e-commerce Christmas campaign

A digital marketing campaign for luxury nightwear brand Hush. The communication targeted men - an unusual audience for the brand - in the run up to Christmas. The activity, which included an e-commerce microsite, banner ads and HTML emails, delivered a significant return on investment and introduced the brand to a new audience.

Objective

Create an e-commerce microsite and digital marketing campaign targeted specifically at men in order to drive Christmas sales of Hush nightwear.

Solution

An e-commerce microsite, carefully targeted banner ads and an email marketing campaign. Ragged Edge Design created an identity for the microsite was which markedly different from existing Hush collateral due to the different target audience. The Hush Christmas microsite targeted men gifting their partners and was designed to look and feel sexy. The site focused on making life easy for men to purchase Christmas presents for their wives, girlfriends and partners. It also featured downloadable wallpapers and ‘Tell a Friend’ functionality in order to encourage viral activity. Banner ads carrying across this look and feel were featured on male-orientated websites and the HTML emails were sent out to carefully targeted lists.

Success

Banner Ad click-throughs were almost 10 times industry norms, whilst sales vastly exceeded expectations. The microsite delivered a rapid return on investment in terms of sales generated whilst introducing the Hush brand to a new audience.

“We really enjoyed working with Ragged Edge on our Christmas microsite. They interpreted the brief accurately, the design and build process ran very smoothly and – most importantly - we were delighted with the end result.”

Founder
Hush