Mobyko and Tiscali co-brand microsite

We designed a microsite for Mobyko that sat on the Tiscali website. The site delivered excellent conversion rates and demonstrated the effectiveness of the new Tone Of Voice we had developed for the brand.

Objective

Design, write and develop a Mobyko microsite to sit on the Tiscali website. The site should showcase Mobyko’s core benefits and drive visitors to sign-up at Mobyko.com.

Solution

A 4 page microsite, supported by MPUs, banner advertising and text links. Copy and messaging was direct throughout, aimed at distilling the Mobyko offering into consumer friendly ‘end benefit’ simple messages.

Success

The co-brand was a huge success, with very high click-throughs directing relevant traffic onto the Mobyko website, culminating in a 25% sign-up rate.