Tribe branding

Tribe are a leading experiential marketing agency focussed on delivering memorable and engaging brand experiences. They came to us to implement a rebrand that would facilitate their continued growth in line with ambitious short, medium and long-term business objectives.

Objective

• Create a new brand identity to communicate the brand’s status as a market leader in a competitive sector
• Apply the new brand identity across a range of touchpoints, including business stationery, internal and external documentation and all digital comms
• Develop a series of positioning statements, communicating the Tribe brand values

Solution

• A new identity designed to communicate the brand’s positioning as an innovative, ideas based creative agency
• The identity system uses strong colour, references to graffiti and street art alongside assertive typography to communicate Tribe’s emergence as a bold, confident and exceptionally creative market leader in a sector where innovation is highly prized
• We created a series of value statements for both internal and external use. In addition, a set of brand images were developed, designed to reinforce this messaging. These can be used across all marketing channels and can be expanded upon over time
• The business stationery reflects the Tribe values of innovation and engagement. Staff can choose the colour of their business cards, whilst letterheads and compliment cards feature a range of different imagery on the reverse
• The branding was applied to all brand collateral, including the Tribe website, HTML emails, Twitter profiles and all marketing collateral

Success