The Longest Stay branding

Naming, logo and visual identity for a luxury online retailer, The Longest Stay. Because of the brand’s unique offer we can’t say too much about this prior to the consumer launch later this year. Here’s a taster...

Objective

Develop a name, proposition, logo and visual identity for a high-end retailer in the home furnishings and hotel industry.

Solution

‘The Longest Stay’ was a result of a comprehensive naming exercise. The brand name was supplemented by a strapline reinforcing the core proposition; ‘Bringing hotel luxury home’.

The visual identity was based on the concept of understated luxury and was designed to feel contemporary whilst retaining a timeless quality. We created a logotype set in a classic serif typeface that was customised to add a touch of character. The colour palette was chosen to convey warmth and luxurious softness, characteristic of many of the brand’s products.